Recent Articles by Andy

To re-brand or not re-brand?

: It’s the age-old question - and one that we know intimately. Sometimes a re-brand is required in response to the market moving on, or changing direction, and a desire by the...

What is a brand? Part 3: Colour

: In the two previous articles on this subject we have looked at the place typography and photo imagery play in sculpting the voice of a brand. In this article we continue that...

What is a brand? Part 2: Photo Imagery

: In a previous article we looked at the important elements of brand building and the role typography plays in creating the ‘voice’ of the brand. In this article we...

What is a brand? Part 1: Typography

: It’s a simple question but one with many answers. If you were to ask most people, they would inevitably mention something about a logo. And to a degree they are right, as...

Pages