We strongly believe that todays consumers need to be more educated about how essential it is that all marketing communications are based on a “4C's” marketing mix rather than the older “4P's” method. The "4C's" model is especially important for developing online / digital marketing strategies. Unfortunately, most SME's in regional markets are still drawing on a 1960’s 4Ps model. We know at Six Elements that a review of the current status of a brand is the most important starting point before the establishment of a mix of the 4Cs of your marketing mix to deliver a guaranteed return on investment.

Related Services