Each brand has their own unique strengths and challenges. A full review of each, along with their contributing factors is important in the lead up to delivering a viable option for ongoing and sustainable communications.  For example, a brand may need to be rescued due to ongoing bad publicity or to ensure that new service or product offerings are not overlooked by an untapped audience.  Even healthy businesses need a regular review of their brand performance from time to time to ensure they are still cutting through to their target market.

Again, this is where Sixe (aka Six Elements) reviews the current status of the brand before embarking on developing a customised solution within the given marketing budget.

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