Experience has shown us that each brand has its own unique strengths and challenges. A full review of these is important as a precursor to delivering viable options for ongoing and sustainable communications. For example, a brand may need to be rescued following bad publicity or to ensure that a new service or product offerings are not overlooked by a potential untapped audience. Even healthy businesses need a regular review of their brand performance to guarantee they are still reaching their ideal target markets. At Sixe we always prefer to review the current status of the brand before embarking on any Rebrand or Brand Rescue project so neither time nor money is wasted.

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