There’s no doubt that email marketing is a powerful tool - if used correctly! It’s a very accountable medium and can also be very cost effective. But it’s important to understand that Australia is one of the most restricted countries in this area of marketing, and therefore we always educate our clients about the ‘dos’ and 'don’ts' before utilising email as a marketing tool (ref. “Email Marketing’). To achieve success in this area, you need the right platform and a responsive template that’s adaptable to various screen sizes and mail recipients - which can be a complex process when custom templates are required!

For more information please contact Sixe (aka Six Elements).

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