Objective
To develop a contemporary new brand for Amytis Gardens which would work effectively across the business offering which includes a retreat, spa and new cooking school. By providing a consistent, strong and engaging branding approach across all areas of communication, the aim of the project was to build equity into the brand in order to drive awareness as well as new and repeat business. Effectiveness of communications and the functionality of a new eCommerce website were subsequent key objectives of the project.

How we did it
We held a number of workshop sessions with the business owners and staff including site visits in order to gain a full understanding of the business and define the project brief. Once the brand was in place, it was used as the central building block around which the advertising, EDMs and eCommerce website were designed and built. Radio advertising was also produced in order to promote the new cooking school and the website features booking systems and an online shop with a range of luxury beauty products