The Dr. MacLeod’s brand was establised in 1990 to offer consumers a range of products inspired by health and well-being solutions. The first product range was the Dr. MacLeod’s VLED – a medically supervised weight loss product range which is still used by doctors and hospitals throughout Australia and New Zealand.

Since 1992 the Dr. MacLeod’s range of products has expanded to include medical foods for aged care, palliative care, intense nutritional support and dysphagia treatment.

They engaged Six Elements to develop a website to showcase their product range.

What made it happen: