Another Aussie icon right on our doorstep is the Mooloolaba Surf Club. After its multi-million dollar refurbishment, we were invited to refresh its overall brand presence.
First we modernised this iconic brand identity by adding another dimesion to complement the logo, as well as a new tag line.
As for the brand positioning, we developed visual statements to represent the club's key offerings.
Each visual statement was implemented into various applications.