Another Aussie icon right on our doorstep is the Mooloolaba Surf Club. After its multi-million dollar refurbishment, we were invited to refresh its overall brand presence.

First we modernised this iconic brand identity by adding another dimesion to complement the logo, as well as a new tag line.

Brand identity for Mooloolaba Surf Club

As for the brand positioning, we developed visual statements to represent the club's key offerings.

Brand positioning and creative concepts for Mooloolaba Surf Club

Each visual statement was implemented into various applications.

Graphic design for menus, signage and posters - Mooloolaba Surf club