Seabridge is an Australian company offering global logistics in customs brokerage services and a range of freight, cargo and logistic based activities. They came to Six Elements to obtain professional advice in reviewing and streamlining their existing marketing tactics and activities in order to achieve brand consistency, brand alignment, increase awareness, and to increase overall performance.
How we did it
We undertook a comprehensive brand audit and identified a number of elements that required refinement and modification to modernise, customise and bring the brand to life and create better brand consistency. This included minor adjustments to an existing Master Brand logo. We also redesigned the Associate Brands NextFlight Air Express - which was renamed to Airborne Express - and MyCargo to bring greater brand consistency through the use of typography and colour. Positioning statements, designs for collateral, signage and a comprehensive Brand Style Guidelines were developed and we are currently orgainsing the trademarking of all brands.