We created the Waterman’s brand with the rich history of Salamanca Place, Tasmania in mind. The bottle cap-style logo gives the brand a tangible, three-dimensional feel, while the use of traditional, warm colours helps link the brand to the industrial, warehouse feel of Salamanca. The logotype also helps to reinforce the brand throughout various applications in a watermark style, once again adding to the historical flavour.
We adapted the brand to suit various applications from signage through to stationery.

Graphic Design for Waterman's