There are a lot of marketing strategies being made in a business, some of which are mystery shoppers, advertisements from online platforms, brochures, and of course, SMS services. Between email marketing and SMS marketing, SMS marketing pioneered direct-to-consumer mobile communication. Its innate ease of use- brief, instantly deliverable messages sent straight to mobile devices- made it a popular medium for audience outreach very rapidly. Due to its accessibility and immediacy, SMS marketing grew quickly.
What is an SMS? An SMS provides users the ability to send a message to anyone who has a phone. You may send and receive SMS text messages from anywhere as long as your mobile device is linked to a cellular network. The main goal of SMS was to cut down on the time and expense of sending messages to other people by utilising a different approach than the fax machine or actual postal delivery.
Now let’s get right into the main agenda.
You must first define your objectives before engaging in bulk SMS
- Is this for brand awareness?
- Drive sales and conversion?
- Improve customer engagement?
- Enhance customer service?
- Gather customer feedback?
After that, you must know who your target audience is. You must know and understand their demographics, preferences, and communication habits. This could help you tailor your SMS campaigns to their specific needs and interests.
The next step would be building your subscriber lists:
Before anything else, you must obtain explicit approval from your customers before adding them to your SMS marketing list. Provide clear signup choices on your website, social media accounts, and physical store. Make it apparent to them what kind of messages they may anticipate receiving. So in short, just be completely transparent about what they are engaging in. Then maintain a clean list, remove inactive subscribers and unsubscribers from your list on a regular basis. By doing this, fines are avoided and a healthy active list is maintained. We don’t want to further engage and put effort into customers who wouldn’t want to be involved anymore; there will be another marketing strategy waiting for them anyway. It’s not one size fits all.
When composing your message, make sure to keep it brief. SMS could only accommodate certain character limits. A strategy that you could utilise is having content that would motivate them to engage with you, for example, redirecting them to your website, buying something, or answering a survey. They may get a voucher or a freebie by doing this or none, you may just be completely honest that this would help you improve your business to better cater to them. Another technique is to customise your message, adding names, places, and past purchases could help. Just make sure that the tone you are making is conversational, approachable, and casual so they won’t get the wrong impression.
No doubt, SMS services would greatly help in marketing your business. You might want to try Kudosity bulk SMS services to help you with your business. When utilised properly, this will be a powerful instrument for communication that will help your business swiftly and effectively contact all of your customers.